Effective Communications Should Yield ROI

ROI, or Return on Investment, is a term every business owner and communicator should know. While its intricacies are best known and practiced by investment professionals, it still has relevance when it comes to communications. Many organizations look at communications as an expense, but it’s really an investment. The money […]

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Continuing Education video

RSM cont ed thumbnail

Audience: internal Objective: create an entertaining message to bring attention to and impart the importance of continuing education We used a spoof of pharmaceuticals ad to add engage the audience.

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