Communications Consulting

 communications strategyThere are so many available channels of communications available and rarely enough budget dollars. How do you decide where to invest to those marketing communications dollars so they provide the best return? That’s where a communications plan can help.

Creating a Strategic Plan

The process of creating at strategic communications plan involves identifying the audiences you need to reach, what you want to tell them, and determining the best communications vehicles for reaching them. The plan provides you with a road map of where and when to to deliver messages that your audiences will be receptive to. It also assures that all your communications carry consistent messaging and visuals; which help build brand awareness.

Lexica Communications can help you achieve your goals by developing a communications plan that delivers the right messages to the right audiences at the right time using the right medium.

 

“Effective communication is the lifeblood of a successful organization. “It reinforces the organization’s vision, connects employees to the business, fosters process improvement, facilitates change and drives business results by changing employee behavior.<br>
No matter how you look at it, communication is an important part of the business landscape and cannot be taken for granted.”*
* IABC Research Foundation
Effective Communication: A Leading Indicator of Financial Performance – 2005/2006 Communication ROI Study™
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