Go through it and get rid of outdated information. Think about what you can add. Visitors love fresh content; and so do the search engines. Take a look at the overall design of your site. Is it time for a fresh new look? Take a look at your site on a mobile phone. Does it look good? Is it easy to navigate? If not, use this time to move to a design that looks professional and easy to use on that small screen.
Give some thought to both your customers and to prospects. Put yourself in their shoes. Make a list for each audience. What do they need to know about your product or service? Develop a few case studies that show how your product or service solved a problem or situation. Written content is great, but can you take your communication to a new level with video? Online video has a much higher engagement than most any other type of content.
This probably the most important tip. Your customers, prospects, and employees NEED to hear from you. Tell them what your business is doing in response to the pandemic. Even if it’s the same thing your competitors or other businesses are saying, it’s important for them to hear from you. One of the worst things you can do for your business right now is to go silent. Use email, social media, and your web site to keep your name in front of them. Tell them how they can still get your products or services. Think drive-up and pick-up. Or, if you offer a service, is it something that can be offered via web conferencing? Offer novel ways they can use your products or services while they are sheltering in place. Tell a story. Get personal. Let them know how you are weathering this situation both personally and professionally.